Tech Support Guideline Information Technology & Digital Marketing

 I've been thinking about how this coming update will all effect the way we do SEO. Namely, which particular strategies are potentially at risk of loosing effectiveness. But also, which strategies stand to win. Let's start with the former. At-Risk Strategies Parasite SEO (likelihood: high) Parasite SEO has been a thorn in Google's side for quite some time. Media/newspaper sites have been utilized by affiliate SEOs, piggy-backing off 80+ DR authority in order to get instant rankings... often with sub-par content. It's this particular line from the release notes that suggests that this could target parasite SEO. Does your site have a primary purpose or focus? News sites don't have a primary focus. And sponsored posts are certainly diluting that further. Also, there's multiple points in the release notes about the need to "demonstrate first-hand expertise" and users needing to feel "they've learned enough about a topic to help achieve their goal....

 And why you need to act fast. SEMrush acquiring Backlinko was a fairly big shock in the world of SEO. But expect this trend to continue. Digital asset purchasing is going to become huge over the next few years. But why? Well, head over to Empire Flippers and take a quick look at the cost of buying websites. The reason why sites cost so much money is that they are an amazing investment that deliver incredible returns. Unfortunately the penny hasn't dropped yet for a lot of businesses...but it will. Google did a lot of research and the science behind why websites that show up in search results are so important. The answer is that websites help people to make decisions. Not exactly rocket science, but it's true. Websites that show up online when people are looking for answers actually end up making more money. But you know this already because that's how you use the web to make purchasing decisions. It's messy, it's hard to track, but it works. Of course, this is a to...

Brick slips are not the only resource we provide for home and business owners looking to revitalise a wall or two. For exterior and interior walls, we also offer authentic and manufactured stone cladding to help create a whole new effect for your exterior homestead, your business premises’ appearance, or even to help bring a warm and natural atmosphere to your living spaces. Here are just a few ways we think stone cladding will help to add to your property: An authentic, natural look Natural stone cladding really is a mixed bag – but only in the sense that you never know which shapes you’re going to get! Like our authentic brick slip reclaiming, we are able to cut and install authentic rock, sandstone and graphite for any home or commercial design needs – allowing your premises to really blend in with your surroundings, or to stand out amongst a sea of similar-looking buildings Get people talking It’s not every day that you get to visit a home clad from authentic or manufacture...

E-commerce has become more common these days. A lot of businesses have come online to market and sell their products either using own website or through e-commerce stores. Due to increasing online population setting up a new e-commerce store would be quite profitable. WordPress is one of the best open source platforms to create a website or blog. Rather than setting up a fresh e-commerce website, it would be easier with high functionalities to convert a WordPress website into e-commerce. image credit kudosta blog  WooCommerce:  Those who do not know about this, may think that it would be difficult to set up a WordPress site into e-commerce but the good news is an amazing plugin – WooCommerce would do the magic for you. Using the WooCommerce plugin you can easily turn a WordPress site into an amazing e-commerce site. Get started, its really easy. WooCommerce is one of the famous plugins on the market. Speaking about WooCommerce, it is easy to use open source plugin ...

Engaging videos are able to retain, interest, stimulate, and connect with viewers – all of which are important for marketing. And while it is true that videos are naturally quite engaging, you will have to tap into and leverage that potential. As you can imagine there are lots of factors that affect how engaging your marketing videos will turn out to be, but as a good place to start there are four important rules that you need to follow: Plan it so that it has a short duration Try to plan every marketing video so that the duration is short – somewhere in the 15 to 60 second range. The fact of the matter is the shorter the video the more likely you are to be able to retain viewers, and more of them will be around for you to convert them with your call to action. Considering your video is going to be short, it must also be direct. That means that you need to strip away any fluff during the planning phase, and distill it down to its most basic elements. Optimize the fir...

How can I redirect with address text that comes before the website name? (e.g. to make my.website.com redirect somewhere else) Create the subdomain on your host, then point it in the settings in your host (or hosting software) direct it to the appropriate location. First you will have to create the subdomain. Once done, place an appropriate html or php index file in the subdomain's directory which will redirect the user to the appropriate url. No no no. He wants an HTTP redirect. DNS cannot do HTTP redirects - it only affiliates names -> IP addresses. Only a thing that speaks HTTP (a web server) can do this. Actually you can configure the DNS to route, but it's not simple config, it's more advanced settings.  OP, Either do a 301 redirect via your cPanel/host account (usually where you can manage your domains at in your hosting acct), a plugin in your WordPress admin dashboard, or .htaccess (make sure to backup current one before making changes). ...