Engaging videos are able to retain, interest, stimulate, and connect with viewers – all of which are important for marketing. And while it is true that videos are naturally quite engaging, you will have to tap into and leverage that potential. As you can imagine there are lots of factors that affect how engaging your marketing videos will turn out to be, but as a good place to start there are four important rules that you need to follow: Plan it so that it has a short duration Try to plan every marketing video so that the duration is short – somewhere in the 15 to 60 second range. The fact of the matter is the shorter the video the more likely you are to be able to retain viewers, and more of them will be around for you to convert them with your call to action. Considering your video is going to be short, it must also be direct. That means that you need to strip away any fluff during the planning phase, and distill it down to its most basic elements. Optimize the fir...