Tech Support Guideline Information Technology & Digital Marketing

 I've been thinking about how this coming update will all effect the way we do SEO. Namely, which particular strategies are potentially at risk of loosing effectiveness. But also, which strategies stand to win. Let's start with the former. At-Risk Strategies Parasite SEO (likelihood: high) Parasite SEO has been a thorn in Google's side for quite some time. Media/newspaper sites have been utilized by affiliate SEOs, piggy-backing off 80+ DR authority in order to get instant rankings... often with sub-par content. It's this particular line from the release notes that suggests that this could target parasite SEO. Does your site have a primary purpose or focus? News sites don't have a primary focus. And sponsored posts are certainly diluting that further. Also, there's multiple points in the release notes about the need to "demonstrate first-hand expertise" and users needing to feel "they've learned enough about a topic to help achieve their goal....

 And why you need to act fast. SEMrush acquiring Backlinko was a fairly big shock in the world of SEO. But expect this trend to continue. Digital asset purchasing is going to become huge over the next few years. But why? Well, head over to Empire Flippers and take a quick look at the cost of buying websites. The reason why sites cost so much money is that they are an amazing investment that deliver incredible returns. Unfortunately the penny hasn't dropped yet for a lot of businesses...but it will. Google did a lot of research and the science behind why websites that show up in search results are so important. The answer is that websites help people to make decisions. Not exactly rocket science, but it's true. Websites that show up online when people are looking for answers actually end up making more money. But you know this already because that's how you use the web to make purchasing decisions. It's messy, it's hard to track, but it works. Of course, this is a to...