And why you need to act fast.
SEMrush acquiring Backlinko was a fairly big shock in the world of SEO.
But expect this trend to continue.
Digital asset purchasing is going to become huge over the next few years.
But why?
Well, head over to Empire Flippers and take a quick look at the cost of buying websites.
The reason why sites cost so much money is that they are an amazing investment that deliver incredible returns.
Unfortunately the penny hasn't dropped yet for a lot of businesses...but it will.
Google did a lot of research and the science behind why websites that show up in search results are so important.
The answer is that websites help people to make decisions.
Not exactly rocket science, but it's true.
Websites that show up online when people are looking for answers actually end up making more money.
But you know this already because that's how you use the web to make purchasing decisions.
It's messy, it's hard to track, but it works.
Of course, this is a tough pill to swallow.
The idea that investing in SEO will generate sales at some point is too undefined for most marketing managers and business owners.
Too risky, too far away.
And this is why I expect businesses to start acquiring other people's websites.
Because that's easier than spending a fortune on building an SEO presence.
Why build when you can buy?
As a business owner, this should scare you.
Because one day, a business can simply acquire your competitor's high-traffic site and take a chunk out of your market share.
Instant entry into your market and generate traffic from day 1.
Of course, just like the Backlinko acquisition. Your competition could already have market share and buy a competing site or blog.
Now, you might be thinking, "yeah yeah".
That's fine. Blockbuster said the same about streaming films.
However, if you're reading this and thinking, "but I can't afford to buy my competition or a high-traffic site in my niche".
This is why you must invest in SEO for yourself to become that high-ranking, high-traffic website.
It's your only solution to deal with what's certain to come.
But why am I so certain?
2 factors.
1. Google research is getting better and can scientifically explain how SEO benefits businesses using their messy middle model.
2. PPC and paid social costs are rising. FAST.
For many businesses, paid traffic is now a loss leader.
They lose on the front end.
SEO supports your PPC efforts like no other method.
The writing, as they say is "on the wall".
It's coming. The SEO budget explosion.
This is why it's essential you get a first mover advantage and start now.
Invest in SEO.
Invest well in SEO.
Invest now.
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