Upcoming SEO Trends For SEO Experts in 2017 SEO or Search Engine Optimization is the process of improving rankings of business websites on search engines. It provides so many reasons to accelerate a business. 2017 is seeing the advent of chatbots in marketing and SEO. A bot can engage users in conversational way; reducing bounce rates and increasing time on site, thereby sending a good signal to search engines. SEO is the best way to generate traffic and this has to be meaningful content to attract users and keep them reading or watching a video MEta Description is really more of a CTR factor, as in, one that you use to entice users to click through. Meta Description doesn't really matter that much (or, at all) in terms of your organic rankings, so it should be fine either way. The only thing you need to know is if the user hitting your keywords is seeing the meta description you want them to see. If you are SEO consultant and you want to check top landing pa...