Hey guys! Were you aware that we have only 2,6 SECONDS to attract the attention of user visiting our website? That's almost nothing! We will loose him even faster if we will insert on our websites music (yeps, some people STILL do it), hijacking scrollbars or irritating popups. Oh wait and did I mention, that the website HAS TO BE adjusted to our target audience needs? Duh. Here below you have 5 tips on how to build a perfect landing page for your mobile app. The article is pretty long and filled with examples coming straight from some app landing pages, so I've copied only a small piece of it to let your decide, whether you find it interesting or not. You can find the whole piece here: https://www.ready4s.com/blog/5-tips-on-how-to-build-a-perfect-landing-page-for-your-mobile-app/
Hope you like it, any kind of feedback will be much appreciated!
1# DO YOUR RESEARCH!
The first step that every app owner should do before making his product landing page is thoroughly checking, what the other successful companies websites look like. Don’t be afraid of benchmarking – if someone has done something right there is nothing wrong with getting inspired by his solutions. Especially as you are certain, that they would work with your product as well.
2# PUT YOUR APP IN A CENTER OF USER’S ATTENTION
The main goal of every mobile app landing page is making your users eager to download your app. That’s obvious. So make sure, that in the jungle of other contents visible on your page, your mobile app is still the most distinguishable one. If your users will need to scroll hours, before getting a link to your app download – you’re doomed. They will get bored after few seconds and leave your website without any hesitation.
3# ADJUST YOUR COMMUNICATION TO YOUR USERS
Now as you have your landing page main goal written in stone, it’s time to choose what kind of people will be the best “medium” to achieve that goal. Every web user is different: designers will pay attention to your landing page beautifully created icons, clients will like to have a clear access to the “offer” and “prices” sections and investors – they will be the ones that will find your “successes”, “media press” or “awards” sections as the most important ones. While building a landing page always have a specific person in mind, that best resonates with your “perfect customer” image.
4# KEEP IT SIMPLE
DESIGN AND TYPOGRAPHY
Trends in web design change very rapidly. Don’t follow them blindly, packing yourself into a very colorful, filled with gifs and texts website that will look cool only to you.
CALL TO ACTION
You need to make sure, that your users sight will naturally wander to the place on the page, where your “Call to Action” button is.
THE FOLD
Laptops became one of the most common devices to surf on the Internet nowadays. And the resolution of the huge majority of them is 1366x768px. That’s why all of the most important elements of our landing page (headline, main graphic, CTA) HAS TO BE placed above the fold of the page.
SOCIAL PROOFS
Another important factor that your website should definitely have is something called a “social proof”. It’s an element that will convince your users that your mobile app quality is truly superior. It will make you also much more trustworthy in his eyes.
FOCUS
Luring your users to your website is just a half-way success. You need to make sure that they will stay on it long enough, to decide to download your app!
*5# WRITE A COPY THAT WILL SPEAKS FOR ITSELF *
A well designed, responsive and filled with the nice graphics landing page is still not enough to bring your app thousands of new downloads. You need to fill it with an interesting yet very engaging copy! One of the most important rules of web writing is that “less is more”.
Source Reddit .
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