There are many free ways to get traffic to your website.
Create a stunt that will attract social media influencers, bloggers, media and news to your website. The louder and more ridiculous the better, a great example is how Google hides easter eggs in their search engine, i.e. search on Google for "do a barrel roll". I also remember when they offered a pac man game on Google maps.
The best traffic is always free, master your SEO and analytics. Find the words that bring in the most relevant traffic to your website, and that of your competition. Make sure you insert it in your content normally and make sure Pictures, Page titles, Meta tags, description all have these mastered keywords. If you are looking for a tool to assess your competitor's keywords ping me. Try and write content around these keywords, we give our bloggers cheat sheets for keywords to include. Look for micro niches in content on the Adwords tool planner.
Create relevant social media content. Easier said then done but master this and enjoy the best organic growth possible. Use videos, pictures, and posts. Remember a picture says 1000 words, a video has 1000 photos. Try and be as relevant as possible using timely posts. It hard to see what's the next big thing, and to beat the kerb on it. Here's a good tip. Cover the basics, holidays, news years, back to school, Christmas, etc., and free up your time for new and trendy things.
Develop a growth hack; there are tonnes of strategies you can employ to hack growth. For example, a referral program is free, and a reward is handed after the action goal is met. PayPall and DropBox have mastered this and enjoyed systemic growth using a pull strategy. Referral is one hack, and there are a tonne of them. It depends on what kind of business your promoting, referrals are ideal for SaaS businesses.
Create a challenge for your industry, and leverage talents who want to shine in the limelight to promote your business. You can give away your product/service as a prize. Or a small prize, they would do it for the recognition. Partnerships are free, find an organisation that would like to partner with you, but is not in direct competition, and would like access to your mailing list. Have them sponsor a prize, that you give when you host a challenge.
Newswire and HARO are free news, sites and it doesn't hurt to put your latest news there, you can potentially land relevant traffic. Product hunt and Beta list as well if your SaaS these are awesome. Put your product/service on Craigslist and other free classified sites.
Start a podcast and invite industry influencers to be hosted on this podcast. You will leverage their social reach to create awareness about your company. Develop an evangelist program that rewards the best of your users/readers to ensure you socially and publically to attract more people. If you're an e-commerce site find an affiliate program that works.
Create a stunt that will attract social media influencers, bloggers, media and news to your website. The louder and more ridiculous the better, a great example is how Google hides easter eggs in their search engine, i.e. search on Google for "do a barrel roll". I also remember when they offered a pac man game on Google maps.
The best traffic is always free, master your SEO and analytics. Find the words that bring in the most relevant traffic to your website, and that of your competition. Make sure you insert it in your content normally and make sure Pictures, Page titles, Meta tags, description all have these mastered keywords. If you are looking for a tool to assess your competitor's keywords ping me. Try and write content around these keywords, we give our bloggers cheat sheets for keywords to include. Look for micro niches in content on the Adwords tool planner.
Create relevant social media content. Easier said then done but master this and enjoy the best organic growth possible. Use videos, pictures, and posts. Remember a picture says 1000 words, a video has 1000 photos. Try and be as relevant as possible using timely posts. It hard to see what's the next big thing, and to beat the kerb on it. Here's a good tip. Cover the basics, holidays, news years, back to school, Christmas, etc., and free up your time for new and trendy things.
Develop a growth hack; there are tonnes of strategies you can employ to hack growth. For example, a referral program is free, and a reward is handed after the action goal is met. PayPall and DropBox have mastered this and enjoyed systemic growth using a pull strategy. Referral is one hack, and there are a tonne of them. It depends on what kind of business your promoting, referrals are ideal for SaaS businesses.
Create a challenge for your industry, and leverage talents who want to shine in the limelight to promote your business. You can give away your product/service as a prize. Or a small prize, they would do it for the recognition. Partnerships are free, find an organisation that would like to partner with you, but is not in direct competition, and would like access to your mailing list. Have them sponsor a prize, that you give when you host a challenge.
Newswire and HARO are free news, sites and it doesn't hurt to put your latest news there, you can potentially land relevant traffic. Product hunt and Beta list as well if your SaaS these are awesome. Put your product/service on Craigslist and other free classified sites.
Start a podcast and invite industry influencers to be hosted on this podcast. You will leverage their social reach to create awareness about your company. Develop an evangelist program that rewards the best of your users/readers to ensure you socially and publically to attract more people. If you're an e-commerce site find an affiliate program that works.
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