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Optimising a website with lots of unrelated (and unavoidable?) traffic

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Optimising a website with lots of unrelated ( and unavoidabale?) traffic




Try and address the problem by creating a point on your site that speaks to the confusion and try and give some resources to the user that might better represent what they are looking for. Preventing the bounce is hard, but you can help prevent the user from bouncing back to the SERP and go on to the new destination instead. That page will build value and help with the overall credibility of your site. 

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